Based on defined key figures many online marketing activities can automatically be controlled. This includes, for example, the placement and subject choice of advertising media as well as the bids for keywords in the search engine marketing.
Target Group Specific Optimization
From different target groups various values can be drawn, such as understanding "Customer Lifetime Value". The optimization of target groups is to secure the best possible allocation of resources considering long term value added.
Automatic Optimization of Dynamic Advertising Mediums
The dynamic advertising mediums analyzed by mo|re are subject to the specific goals of the defined optimization. mo|re® is auto didactic so optimizations are performed based on previous data.
Multi-variant A/B Tests
mo|re® offers the possibility of evaluating all the recorded elements through tracking by means of A/B testing. This way advertising mediums as well as landing pages and shops can be optimized efficiently and quickly.
