Sales, leads or loyal customers are defined by strategic measurements, for example costs per achieved goal or the relation of turnover. mo|re®s primary function is to guarantee comprehensive and transparent planning and control.
Target groups
Different kinds of target groups require differentiated approach as well as an evaluation deciphering the significance of a customer in a target group. One can define these based on socio-demographic values.
Geo-targets
It is important to lay a foundation for planning and distributing the budget based on different demands in several regions.
Multiple Measurements
Based on the defined objectives, the basis for the use of various online marketing activities is delimited for target groups and geographical orientation.
Budget Planning
Each project requires individual planning of the budget, depending on the goals as well as on the functions of various measurements. The mo|re® budget planner allows transparency and flexibility in all budget decisions.
